Greenstop

Gisele looks good in Green

admin — Wed, 24 Sep 2008 11:42:01 +0000

(Photo credit: W Brasil agency.)

Brazilian supermodel Gisele Bündchen has showed her interest in the environment before, first with a campaign that showed her wearing a water dress inviting to conserve this resource, and later with the launch of her own green blog.

(Photo credit: W Brasil agency.)

Now she’s back for the latest campaign of her Ipanema flip flop line, this time in a forest outfit with the aim to raise awareness on atlantic deforestation and supporting the well respected organization SOS Mata Atlantica.

How do you plant trees by selling flip flops? Read on (full version of the ad after the jump too).

Gisele Bündchen’s Flip Flop Line Supporting Forest Recovery

Bündchen began designing a line of rubber sandals for the brand Ipanema last year, the first collection launched with a commented ad campaign that showed her wearing a water dress and raising awareness about conscious use of water.

For the second collection of her line, the model has chosen to support the well know organization SOS Mata Atlantica, which watches out the remaining Mata Atlantica orAtlantic Forest in Brazil. More specifically, she’s supporting the program Forests of the Future, which seeks to recover gallery forest, the vegetation that surrounds rivers and streams participating in the protection of water.

By a special request of the model and Grendene (owner of the Ipanema brand and also producer of Melissa shoes), SOS Mata Atlantica is planting 25,500 saplings of 100 different species to recover 15 hectares of Atlantic Forest in the Brazilian regions of Campinas and Bahia.

The so called, “Gisele Bündchen of the Future - Seeds” forest will be kept for five years by the mentioned organization with support from the sandals company until the plants are grown. And the model and brand say that by each pair of sandals sold, consumers will be helping support this project.

Even though the sandals per se are not green, Grandene claims to follow green policies recycling 99% of its industrial waste, re-using water, PVC and paint, and encouraging healthy habits in its employees.

See the entire sandals collection and find out more about the campaign on the Gisele Ipanema official website (links below).

Full version of the print ad for the campaign.

Greenstop

admin — Tue, 23 Sep 2008 19:04:07 +0000

We aim to reduce dependence on oil and lower emissions by providing a network that simplifies the energy management of electric and alternative fuel vehicles. Our network shall monitor energy requirements, provide energy fuel location information, manage transactions and provide a subscription energy plan.

12-Year Old Boy Will Save the World! His Solar Cell Absorbs 500 Times the Light of Existing Cells

admin — Tue, 23 Sep 2008 18:00:11 +0000

In his project “A Highly-Efficient 3-Dimensional Nanotube Solar Cell for Visible and UV Light,” William invented a novel solar panel that enables light absorption from visible to ultraviolet light. He designed carbon nanotubes to overcome the barriers of electron movement, doubling the light-electricity conversion efficiency. William also developed a model for solar towers and a computer program to simulate and optimize the tower parameters. His optimized design provides 500 times more light absorption than commercially-available solar cells and nine times more than the cutting-edge, three dimensional solar cell.

Yuan is currently looking for a manufacturer for his new solar cell.

There’s a KATU TV news report on William Yuan is you want a bit more background information, including how Legos inspired him.

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Welcome to Greenstop

admin — Sat, 24 Sep 2005 13:11:22 +0000

Greenstop TM is developing an energy network that combines energy fuel locations with a monitoring, alert and management system for both low and zero emission vehicles. We aim to reduce our reliance on oil and create a new green network.

Our ambitious plan for the environment and the economy:

Back in 2003 Greenstop’s founders came up with the idea of developing the Greestop network. We saw the opportunity to sell energy fuel for vehicles using a subscription and business model similar to that of mobile phone industry. These subscriptions are very familiar to most and will be sold through per-pay miles, miles-per-month and unlimited miles moving plans.

This model has been tested in a same private beta trial in Europe and we expect to have the Greenstop network in place within the next two years. Many have tried to copy our idea at Greenstop but we are determined to defend our business

Greenstop also knew that building an ecosystem of green technologies would provide the greatest benefit to the environment and began to develop a holistic fuel supply systems supported by a network for management and location managment.

Our Greenstops

Greenstop locations shall provide energy fuel for a whole array of vehicles to provide convenient places to stop to refuel or recharge. We shall provide services through:

Greenstop hubs:

Refuel and recharge:

Traditional fueling locations with a whole array of fuels including: Hydrogen, Ethenol, Biodiesel, Electricity and Natural Gas. These locations will also provide Greenstop subscription support and management. The Greenstop locations will also serve as grocery and convenience store locations for healthy supplies, snacks and fast food.

Maintenance:

These locations will provide fast system checks and new cells, batteries or fuel for longer journeys. Our staff shall also provide vehicle performance checks as we believe that small changes to vehicle maintenance can reduce the impact of travel on the environment today.

Greenstop @ units:

Greenstop have developed three small energy units for Electric Vehicles that can be placed in convenient locations:

Greenstop@home: for the home or when travelling,

Greenstop@work: for shared workplace charging and smaller retail locations.

Greenstop@large: for large organizations, malls and large parking providers.

Roadmap for the future:

Greenstop are also working with partners to develop small hydrogen and other low emission fuel untis that can be provided at almost any location.